Our Ethics



At Focus Efforts, it is important that we hold ourselves responsible and accountable to a higher level of Ethics and Business Conduct.  Our business is founded in helping others achieve Integrity in their professional and personal lives.  We must be motivated to stand in proper understanding and knowledge coupled with our experiences to help us make positive choices for ourselves and others. Like the Code’s title—Living Our Credo —so should our light’s shine bright before our fellow mankind.”                     –         Jim Greear,  President

Build Trust and Credibility

The success of our organization is dependent on the trust and confidence we earn from our employees, customers and shareholders. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. It is easy to say what we must do, but the proof is in our actions. Ultimately, we will be judged on what we do.

When considering any action, it is wise to ask: will this build trust and credibility for Focus Efforts? Will it help create a working environment in which Focus Efforts can succeed over the long term? Is the commitment I am making one I can follow through with? The only way we will maximize trust and credibility is by answering “yes” to those questions and by working every day to build our trust and credibility.

Respect for the Individual

We all deserve to work in an environment where we are treated with dignity and respect. Focus Efforts is committed to creating such an environment because it brings out the full potential in each of us, which, in turn, contributes directly to our business success. We cannot afford to let anyone’s talents go to waste.

Focus Efforts is an equal employment/affirmative action employer and is committed to providing a workplace that is free of discrimination of all types from abusive, offensive or harassing behavior. Any employee who feels harassed or discriminated against should report the incident to his or her manager or to human resources.

Create a Culture of Open and Honest Communication

At Focus Efforts everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Managers have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.

Focus Efforts will investigate all reported instances of questionable or unethical behavior. In every instance where improper behavior is found to have occurred, the company will take appropriate action. We will not tolerate retaliation against employees who raise genuine ethics concerns in good faith.

For your information, Focus Efforts’ whistleblower policy is as follows:

Employees are encouraged, in the first instance, to address such issues with their managers or the HR manager, as most problems can be resolved swiftly. If for any reason that is not possible or if an employee is not comfortable raising the issue with his or her manager, HR or Focus Efforts’ President who does operate with an open-door policy.

Set The Tone at the Top

Management has the added responsibility for demonstrating, through their actions, the importance of this Code. In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters.

To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees’ ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. At Focus Efforts we want the ethics dialogue to become a natural part of daily work.

Uphold the Law

Focus Efforts commitment to integrity begins with complying with laws, rules and regulations where we do business. Further, each of us must have an understanding of the company policies, laws, rules and regulations that apply to our specific roles. If we are unsure of whether a contemplated action is permitted by law or Focus Efforts policy, we should seek the advice from the resource expert. We are responsible for preventing violations of law and for speaking up if we see possible violations.

Because of the nature of our business, some legal requirements warrant specific mention here.


We are dedicated to ethical, fair and vigorous competition. We will sell Focus Efforts products and services based on their merit, superior quality, functionality and competitive pricing. We will make independent pricing and marketing decisions and will not improperly cooperate or coordinate our activities with our competitors. We will not offer or solicit improper payments or gratuities in connection with the purchase of goods or services for Focus Efforts  or the sales of its products or services, nor will we engage or assist in unlawful boycotts of particular customers.

Proprietary Information

It is important that we respect the property rights of others. We will not acquire or seek to acquire improper means of a competitor’s trade secrets or other proprietary or confidential information. We will not engage in unauthorized use, copying, distribution or alteration of software or other intellectual property.

Selective Disclosure

We will not selectively disclose (whether in one-on-one or small discussions, meetings, presentations, proposals or otherwise) any material nonpublic information with respect to Focus Efforts, its securities, business operations, plans, financial condition, results of operations or any development plan. We should be particularly vigilant when making presentations or proposals to customers to ensure that our presentations do not contain material nonpublic information.

Health and Safety

Focus Efforts is dedicated to maintaining a healthy environment. A safety manual has been designed to educate you on safety in the workplace. If you do not have a copy of this manual, please see your HR department.

Avoid Conflicts of Interest

Conflicts of Interest

We must avoid any relationship or activity that might impair, or even appear to impair, our ability to make objective and fair decisions when performing our jobs. At times, we may be faced with situations where the business actions we take on behalf of Focus Efforts may conflict with our own personal or family interests because of the course of action that is best for us personally may not also be the best course of action for Focus Efforts We owe a duty to Focus Efforts to advance its legitimate interests when the opportunity to do so arises. We must never use Focus Efforts property or information for personal gain or personally take for ourselves any opportunity that is discovered through our position with Focus Efforts.

Here are some other ways in which conflicts of interest could arise:


      1. Being employed (you or a close family member) by, or acting as a consultant to, a competitor or potential competitor, supplier or contractor, regardless of the nature of the employment, while you are employed with Focus Efforts.

      1. Hiring or supervising family members or closely related persons.

      1. Serving as a board member for an outside commercial company or organization.

      1. Owning or having a substantial interest in a competitor, supplier or contractor.

      1. Having a personal interest, financial interest or potential gain in any Focus Efforts transaction.

      1. Placing company business with a firm owned or controlled by a Focus Efforts employee or his or her family.

      1. Accepting gifts, discounts, favors or services from a customer/potential customer, competitor or supplier, unless equally available to all Focus Efforts employees.

    Determining whether a conflict of interest exists is not always easy to do. Employees with a conflict of interest question should seek advice from management. Before engaging in any activity, transaction or relationship that might give rise to a conflict of interest, employees must seek review from their managers or the HR department.

    Gifts, Gratuities and Business Courtesies

    Focus Efforts is committed to competing solely on a merit of our products and services. We should avoid any actions that create a perception that favorable treatment of outside entities by Focus Efforts was sought, received or given in exchange for personal business courtesies. Business courtesies include gifts, gratuities, meals, refreshments, entertainment or other benefits from persons or companies with whom Focus Efforts does or may do business. We will neither give nor accept business courtesies that constitute, or could reasonably be perceived as constituting, unfair business inducements that would violate law, regulation or polices of Focus Efforts or customers, or would cause embarrassment or reflect negatively on Focus Efforts‘ reputation.

    Accepting Business Courtesies

    Most business courtesies offered to us in the course of our employment are offered because of our positions at Focus Efforts. We should not feel any entitlement to accept and keep a business courtesy. Although we may not use our position at Focus Efforts to obtain business courtesies, and we must never ask for them, we may accept unsolicited business courtesies that promote successful working relationships and good will with the firms that Focus Efforts maintains or may establish a business relationship with.

    Employees who award contracts or who can influence the allocation of business, who create specifications that result in the placement of business or who participate in negotiation of contracts must be particularly careful to avoid actions that create the appearance of favoritism or that may adversely affect the company’s reputation for impartiality and fair dealing. The prudent course is to refuse a courtesy from a supplier when Focus Efforts is involved in choosing or reconfirming a supplier or under circumstances that would create an impression that offering courtesies is the way to obtain Focus Efforts’ business.

    Meals, Refreshments and Entertainment

    We may accept meals, refreshments, entertainment and similar business courtesies that are shared with the person who has offered to pay for the meal or entertainment, provided that:


        • They are not inappropriately lavish or excessive.

        • The courtesies are not frequent and do not reflect a pattern of frequent acceptance of courtesies from the same person or entity.

        • The courtesy does not create the appearance of an attempt to influence business decisions, such as accepting courtesies or entertainment from a supplier whose contract is expiring in the near future.

        • The employee accepting the business courtesy would not feel uncomfortable discussing the courtesy with his or her manager or co-worker or having the courtesies known by the public.


      Employees may accept unsolicited gifts, other than money, that conform to the reasonable ethical practices of the marketplace, including:


          • Flowers, fruit baskets and other modest presents that commemorate a special occasion.

          • Gifts of nominal value, such as calendars, pens, mugs, caps and t-shirts (or other novelty, advertising or promotional items).

        Generally, employees may not accept compensation, honorarium or money of any amount from entities with whom Focus Efforts does business. Tangible gifts (including tickets to a sporting or entertainment event) that have a market value greater than $500 may not be accepted unless approval is obtained from management.

        Employees with questions about accepting business courtesies should talk to their managers or the HR department.

        Offering Business Courtesies

        Any employee who offers a business courtesy must assure that it cannot reasonably be interpreted as an attempt to gain an unfair business advantage or otherwise reflect negatively upon Focus Efforts. An employee may never use personal funds or resources to do something that cannot be done with Focus Efforts resources. Accounting for business courtesies must be done in accordance with approved company procedures.

        Other than to our government customers, for whom special rules apply, we may provide non monetary gifts (i.e., company logo apparel or similar promotional items) to our customers. Further, management may approve other courtesies, including meals, refreshments or entertainment of reasonable value, provided that:


            • The practice does not violate any law or regulation or the standards of conduct of the recipient’s organization.

            • The business courtesy is consistent with industry practice, is infrequent in nature and is not lavish.

            • The business courtesy is properly reflected on the books and records of Focus Enterprises, Inc.

          Set Metrics and Report Results Accurately

          Accurate Public Disclosures

          We will make certain that all disclosures made in financial reports and public documents are full, fair, accurate, timely and understandable. This obligation applies to all employees, including all financial executives, with any responsibility for the preparation for such reports, including drafting, reviewing and signing or certifying the information contained therein. No business goal of any kind is ever an excuse for misrepresenting facts or falsifying records.

          Employees should inform Executive Management and the HR department if they learn that information in any filing or public communication was untrue or misleading at the time it was made or if subsequent information would affect a similar future filing or public communication.

          Corporate Record keeping

          We create, retain and dispose of our company records as part of our normal course of business in compliance with all Focus Efforts policies and guidelines, as well as all regulatory and legal requirements.

          All corporate records must be true, accurate and complete, and company data must be promptly and accurately entered in our books in accordance with Focus Efforts and other applicable accounting principles.

          We must not improperly influence, manipulate or mislead any unauthorized audit, nor interfere with any auditor engaged to perform an internal independent audit of Focus Efforts books, records, processes or internal controls.

          Promote Substance Over Form

          At times, we are all faced with decisions we would rather not have to make and issues we would prefer to avoid. Sometimes, we hope that if we avoid confronting a problem, it will simply go away.

          At Focus Efforts, we must have the courage to tackle the tough decisions and make difficult choices, secure in the knowledge that Focus Efforts is committed to doing the right thing. At times this will mean doing more than simply what the law requires. Merely because we can pursue a course of action does not mean we should do so.

          Although Focus Efforts’ guiding principles can not address every issue or provide answers to every dilemma, they can define the spirit in which we intend to do business and should guide us in our daily conduct.


          Each of us is responsible for knowing and adhering to the values and standards set forth in this Code and for raising questions if we are uncertain about company policy. If we are concerned whether the standards are being met or are aware of violations of the Code, we must contact the HR department.

          Focus Efforts takes seriously the standards set forth in the Code, and violations are cause for disciplinary action up to and including termination of employment.

          Be Loyal

          Confidential and Proprietary Information

          Integral to Focus Efforts business success is our protection of confidential company information, as well as nonpublic information entrusted to us by employees, customers and other business partners. Confidential and proprietary information includes such things as pricing and financial data, customer names/addresses or nonpublic information about other companies, including current or potential supplier and vendors. We will not disclose confidential and nonpublic information without a valid business purpose and proper authorization.

          Use of Company Resources

          Company resources, including time, material, equipment and information, are provided for company business use. Nonetheless, occasional personal use is permissible as long as it does not affect job performance or cause a disruption to the workplace.

          Employees and those who represent Focus Efforts are trusted to behave responsibly and use good judgment to conserve company resources. Managers are responsible for the resources assigned to their departments and are empowered to resolve issues concerning their proper use.

          Generally, we will not use company equipment such as computers, copiers and fax machines in the conduct of an outside business or in support of any religious, political or other outside daily activity, except for company-requested support to nonprofit organizations. We will not solicit contributions nor distribute non-work related materials during work hours.

          In order to protect the interests of the Focus Efforts network and our fellow employees, Focus Efforts reserves the right to monitor or review all data and information contained on an employee’s company-issued computer or electronic device, the use of the Internet or Focus Efforts intranet. We will not tolerate the use of company resources to create, access, store, print, solicit or send any materials that are harassing, threatening, abusive, sexually explicit or otherwise offensive or inappropriate.

          Questions about the proper use of company resources should be directed to your manager.

          Media Inquiries

          Focus Efforts is a high-profile company in our community, and from time to time, employees may be approached by reporters and other members of the media. In order to ensure that we speak with one voice and provide accurate information about the company, we should direct all media inquiries to the President. No one may issue a press release without first consulting with the President.

          Do the Right Thing

          Several key questions can help identify situations that may be unethical, inappropriate or illegal. Ask yourself:


              • Does what I am doing comply with the Focus Efforts guiding principles, Code of Conduct and company policies?

              • Have I been asked to misrepresent information or deviate from normal procedure?

              • Would I feel comfortable describing my decision at a staff meeting?

              • How would it look if it made the headlines?

              • Am I being loyal to my family, my company and myself?

              • What would I tell my child to do?

              • Is this the right thing to do?

            Information and Resources can be directed to our President at:      

            Jim Greear,    info@focusefforts.com

            Legal Disclosure:

            Focus Efforts is a strategic business consulting firm that provides a wide range of services to support the growth and success of our clients. However, it is important to understand the scope and limitations of our services.

            We are not a law firm, and our consultants are not licensed attorneys. As such, we cannot provide legal advice or legal representation. While we can offer guidance on various business matters, our insights should not be construed as legal counsel. For any legal concerns or issues, we strongly recommend that you consult with a qualified and properly licensed attorney who specializes in the relevant area of law.

            Similarly, Focus Efforts is not a licensed securities brokerage firm, and our consultants are not registered securities brokers. We cannot assist with the registration of securities, nor can we facilitate the sale of corporate stocks through private placements or any other means. For matters related to securities and investments, it is crucial that you engage the services of a properly licensed securities brokerage firm or investment professional.

            Furthermore, while our team includes experienced business professionals, we are not certified public accountants (CPAs). For any matters related to financial reporting, tax planning, or compliance, we advise you to work closely with a qualified and licensed CPA who can provide the necessary expertise and guidance.

            At Focus Efforts, we believe in the importance of working with the right professionals to ensure the best possible outcomes for your business. Our role is to provide strategic advice, support, and solutions to help you achieve your goals. However, we recognize that certain areas, such as legal, securities, and accounting, require specialized knowledge and licensing.

            By working in conjunction with qualified attorneys, securities brokers, and CPAs, we can help you navigate the complex landscape of business growth and success while ensuring that you receive the appropriate legal, financial, and compliance guidance.

            If you have any questions about the scope of our services or need referrals to qualified professionals in the legal, securities, or accounting fields, please don’t hesitate to reach out to our team. We are here to support you and help you make informed decisions for your business.

            Focus Efforts Is A Privacy By Design Organization

            We do not store information on users, as their privacy is our priority. As a result, we are proud to be COPPA, FERPA, HIPAA, GDPR, WCAG,  508 and of course, ADA compliant.

            These strict standards ensure that every industry, including government & public sector, healthcare, IT & security, education, banking & financial, consumer & retail, hospitality and more, can benefit from providing their users with the most powerful suite of integrated accessibility solutions available.