Our Process

Supercharge Your Strategies and Unlock Your Business Success

Are you ready to take your business to the next level? Look no further than our game-changing strategic planning process.

We call it the 3D approach: Define, Design, Deploy. This powerful framework has helped countless organizations sharpen their focus, innovate their offerings, and crush their goals.

In today’s fast-paced, ever-changing business landscape, having a well-crafted strategic plan is no longer a luxury – it’s a necessity. A strategic plan serves as a roadmap, guiding your organization towards success by clearly defining your goals, priorities, and the actions needed to achieve them. But the real magic happens when you combine this strategic clarity with flawless execution. By aligning your team and resources around your strategic vision and empowering them to take decisive action, you create unstoppable momentum towards your objectives.

The benefits of embracing strategic planning and execution are game-changing:

✓ Gain crystal clarity on your mission, vision, and values, ensuring everyone is working towards the same inspiring goals

✓ Identify and seize new opportunities for growth and innovation, staying ahead of the competition

✓ Allocate your resources (time, money, talent) for maximum impact and ROI

✓ Foster a culture of focus, accountability, and adaptability, where everyone understands their role in driving success

✓ Make faster, better-informed decisions by always referring back to your strategic north star

✓ Boost team engagement and motivation by involving them in the strategic process and celebrating milestones along the way

✓ Build resilience to navigate challenges and changes in your market or industry

✓ Achieve breakthrough results and sustainable growth, year after year

Don’t let your business get lost in the day-to-day hustle. Elevate your trajectory with the transformative power of strategic planning and execution. Your future success starts with a single strategic step – are you ready to take that leap of faith and go for it?

Our Proven 3-D Process for Strategic Planning and Execution for Your Business

Step 1:  DEFINE

Our expert strategists work closely with you to gain a deep understanding of your unique challenges, opportunities and vision. We ask the right questions to crystallize where you are and where you want to go.  In the Define phase, the focus is on gaining a deep understanding of the client’s business, their challenges, and their objectives. This step involves:

✓ Conducting thorough discovery sessions and interviews with key stakeholders to gather insights

✓ Analyzing the client’s industry, market position, competitive landscape, and target audience

✓ Reviewing existing business plans, financial data, and other relevant documents

✓ Identifying the client’s unique strengths, weaknesses, opportunities, and threats (SWOT analysis)

✓ Collaborating with the client to articulate a clear, compelling vision for their desired future state

✓ Defining the scope of the engagement and setting measurable goals and success metrics

The outcome of the Define phase is a shared understanding of the client’s current situation, a clarified vision for the future, and a set of strategic objectives to guide the engagement.

Step 2: DESIGN

 This is where the magic happens. We tap into our wealth of business acumen and outside-the-box thinking to craft bespoke strategies that set you apart. From identifying untapped markets to re-imagine your offerings, and position you for success.

With a solid foundation established in the Define phase, the Design phase is where the real strategic work begins. This step involves:

✓ Brainstorming and ideation sessions to generate creative, innovative solutions to the client’s challenges

✓ Developing a comprehensive strategic plan that aligns with the client’s vision and objectives

✓ Identifying key initiatives, tactics, and milestones to bring the strategy to life

✓ Crafting a clear, compelling narrative and visual representation of the strategy to engage and inspire stakeholders

✓ Validating the strategic plan with the client and refining based on their feedback

✓ Creating a detailed implementation roadmap, timeline, and resource allocation plan

✓ Establishing key performance indicators (KPIs) and a system for tracking and measuring progress

The outcome of the Design phase is a robust, actionable strategic plan that is tailored to the client’s unique needs and ready for implementation.

Step 3:  DEPLOY (Engagement)

But a plan without action is just words on paper. That’s why Deploy is the critical final phase. Our team is with you every step of the way as you execute your strategy with precision and passion. We help you rally your team, allocate resources for maximum impact, and nimbly adapt as the landscape evolves.

With a powerful strategic plan in hand, the Deploy (Engagement) phase is all about bringing that plan to life and driving results. This step involves:

✓ Communicating the strategic plan to all relevant stakeholders and building buy-in and excitement

✓ Aligning the client’s team and resources around the strategic objectives and implementation roadmap

✓ Providing training, coaching, and support to enable the client’s team to execute the plan effectively

✓ Facilitating the implementation of key initiatives and tactics, ensuring milestones are met

✓ Monitoring progress against KPIs and making data-driven adjustments as needed

✓ Celebrating successes and learning from setbacks, fostering a culture of continuous improvement

✓ Conducting regular strategic review sessions with the client to assess impact and iterate on the plan

The outcome of the Deploy (Engagement) phase is the successful implementation of the strategic plan, leading to measurable results, increased competitive advantage, and sustainable growth for the client’s business.

Throughout all three phases, the consulting process emphasizes close collaboration, communication, and partnership between the consultant and the client. By working together through the Define, Design, and Deploy steps, the consultant empowers the client to achieve their strategic goals and unlock their full potential.

The results speak for themselves. Businesses that embrace our 3D process don’t just survive in today’s hyper-competitive world – they thrive. With renewed clarity, killer strategies, and relentless execution, they become the ones to watch in their industries.

Ready to redefine what’s possible for your organization? Let’s talk about putting the power of Define, Design, Deploy to work for you. Contact us today to learn more.

New Client Onboarding Process

Step 1: Discovery Call

After a potential client expresses interest in working with Focus Efforts, the first step is to schedule a discovery call. During this call, the consultant should:

✓ Build rapport and establish a connection with the client

✓ Ask open-ended questions to understand the client’s business, challenges, and goals

✓ Listen actively and take detailed notes to capture key insights

✓ Provide an overview of Focus Efforts’ services and approach

✓ Determine if there is a good fit between the client’s needs and the consultant’s expertise

✓ Agree on next steps, such as scheduling a more in-depth scoping session

Step 2: Scope of Work

If the discovery call indicates a good fit, the next step is to define the scope of work. This involves:

✓ Conducting a more detailed assessment of the client’s situation and objectives

✓ Collaborating with the client to prioritize their needs and define the specific outcomes they want to achieve

✓ Outlining the proposed services, deliverables, and timeline for the engagement

✓ Identifying any assumptions, dependencies, or potential risks associated with the project

✓ Estimating the resources, budget, and ad spend required to achieve the desired outcomes

✓ Documenting the scope of work in a clear, concise format to share with the client

Step 3: Proposal and Agreement

With the scope of work defined, the consultant should prepare a comprehensive proposal and agreement for the client. This includes:

✓ Summarizing the client’s situation, objectives, and the proposed scope of work

✓ Detailing the specific services, deliverables, and timeline for the engagement

✓ Outlining the investment required, including the first month’s consulting fees and estimated ad spend

✓ Specifying the terms and conditions of the engagement, such as payment terms, confidentiality, and intellectual property rights

✓ Providing case studies or testimonials to demonstrate Focus Efforts’ relevant experience and results

✓ Presenting the proposal and agreement to the client and addressing any questions or concerns

Step 4: Onboarding and Kick-Off

Once the client accepts the proposal and signs the agreement, the onboarding process begins. This step involves:

✓ Welcoming the client to Focus Efforts and expressing enthusiasm for the partnership

✓ Gathering any additional information or materials needed to begin the engagement

✓ Scheduling a kick-off meeting with the client to align on objectives, expectations, and ways of working together

✓ Introducing the client to their dedicated consultant and any other team members who will be supporting the engagement

✓ Setting up regular communication and reporting channels, such as weekly status calls and monthly progress reports

✓ Planning initial site visits or in-person meetings, if applicable, to deepen the consultant’s understanding of the client’s business

Step 5: Discovery and Strategy

With the onboarding complete, we can dive into the discovery and strategy phase. This involves:

✓ Conducting thorough research and analysis of the client’s business, industry, and competitive landscape

✓ Interviewing key stakeholders and gathering insights from the client’s team

✓ Reviewing existing business plans, financial data, and other relevant documents

✓ Facilitating strategic planning sessions with the client to define their vision, goals, and priorities

✓ Developing a customized strategic plan and roadmap for the engagement

✓ Presenting the strategic plan to the client and incorporating their feedback

Throughout the onboarding process, our consultants focus on building trust, demonstrating value, and setting the stage for a successful long-term partnership. By following these steps and adapting to the client’s unique needs, Focus Efforts can establish a strong foundation for delivering exceptional results and exceeding client expectations.