Your efforts serve the customer.We focus on you.
Strategic advisory for entrepreneurs across the property services vertical, from local installers to national franchisors.
Building better businesses since 1993.
You wake up asking the same questions.
Every owner in the property services vertical, from the plumber running two trucks to the manufacturer running a national network, ends up at 3am asking some version of the same handful of questions.
“Will I have enough to make payroll this Friday?”
“What happens if that client doesn’t pay their invoice on time?”
“Why did my best project manager just quit?”
“Can I find enough skilled workers to finish on schedule?”
“What if someone gets hurt on the job site tomorrow?”
“How can I sell my company for top dollar?”
“We’re working harder but not making more money. We can’t seem to break through to the next level.”
“We need more qualified business, not just more leads. Our operations aren’t keeping up with our growth. We know there are bigger opportunities, but we don’t know how to access them.”
“We’re tired of reacting. We want a clear strategic plan. And we need measurable results, not another consultant’s report.”
When was the last time you worked on your own business?
You spend your days serving everyone else. Their projects. Their systems. Their success. And every evening, the business you own is a little further down your list.
We understand that pull. Since 1993, we’ve walked alongside owners across every layer of this vertical who felt exactly the way you feel right now. Overloaded. Working harder for less. Trying to keep the crew paid, the pipeline full, and one eye on the bigger picture that keeps getting pushed to next quarter.
We’re not consultants who read about your world in a case study. We’ve sat in that chair with 4,500 owners across every stage of the business lifecycle. What you’re feeling is not unusual. It’s not a personal failure. It’s a predictable stage of building the thing you’re building.
And we know how to help you get to the other side.
Concept · Startup · Launch
You have the vision and the drive. What you need is a foundation that survives contact with reality: the right structure, the right accounts, the right first customers, and a plan that doesn’t collapse when the first three things go wrong.
Early Stage · Growth
You’ve proven the model. Now growth is exposing every gap you built around. Cash flow gets weird. Your team can’t keep up. The systems that worked at $500K are breaking at $2M. It’s time to organize the business before it collapses under its own weight.
Expansion · Maturity
You’ve scaled. Now the question is what you’re scaling toward. Are you building a job or building an asset? Are you leading a team or trapped in the middle of it? Every decision from here compounds into what the business will be worth when you finally step back.
Exit
The multiple you get is decided in the years before the deal, not at the deal. Businesses with a real book of recurring, program-based revenue sell at 5-7x EBITDA. Lead-flow shops built on Google get 2-3x. Same business, different revenue architecture, millions more at exit.
What we do today impacts your tomorrow.
Not by service catalog. By the problem you’re feeling right now. Pick the one closest to home, and we’ll show you how we help. Every practice area builds toward the same larger outcome: a business worth building, worth running, and, when you’re ready, worth selling.
Need More Sales
Your pipeline is unpredictable. Ad spend keeps climbing and leads keep converting worse. You need work that comes to you through channels that don’t get more expensive every quarter. Program placement, direct-to-decision-maker outreach, and market intelligence that lets you compete on value instead of price.
How we help → Practice Area 02Getting Organized
You’re working 70-hour weeks and the business still can’t run without you. Systems that worked at one revenue level are breaking at the next. Building the operating layer that lets you step back, delegate confidently, and turn a job into an asset that scales without your daily presence.
How we help → Practice Area 03Funding Deal Flow
Revenue is up but cash is tight. You know you need capital to grow, or you need clarity on where the money is going. Interim CFO work, forensic financial audits, restructuring, and capital raises through our network of 45+ family offices and PE platforms.
How we help → Practice Area 04Better Talent
You can’t hire, or you can’t keep the good ones. Your best PM just walked out the door and took relationships with them. Building the culture, structure, and leadership foundation that attracts and retains the people who will run your business better than you run it now.
How we help → Practice Area 05AI Tech Stack
Your tech stack is fragmented, your team runs on spreadsheets, and your dashboard tells you nothing useful. Filling operational gaps with custom software, AI where it makes sense, and the discipline to actually use what you have.
How we help → Practice Area 06Ready to Plan for Exit
You’re 3 to 10 years from wanting out. The decisions you make now decide what your business is worth when you finally do. Build-to-Exit engagements designed to grow your multiple, structure the deal, and connect you to the buyers who pay a premium for what you’ve actually built.
How we help →Like a blueprint, every decision should be designed with the finished building in mind. Whether you’re stepping back in three years or thirteen, the foundation you pour today is the foundation the buyer will inspect tomorrow.
From the local installer to the national franchisor.
We serve the entire property services vertical, not just one layer of it. The strategy we bring to the roofer already understands the manufacturer he buys from, the engineering firm the carrier hires, and the franchise system he might one day become. Same firm. Same methodology. Every layer.
Regional Interior Demolition
Converted a regional demolition contractor into a franchise system, from strategy and FDD registration through recruiting the first franchise owners.
Florida Plumbing Contractor
Grew from a two-truck shop into a seven-figure operation with ten service vehicles, through strategic branding, business development, and program placement.
Southwest Roofing Contractor
Repositioned a six-state storm-chasing operation into a sustainable insurance and residential program contractor with recurring assignments.
Florida Restoration & Mitigation
Expanded direct insurance relationships, recovered hidden revenue leakage, and grew EBITDA month over month.
Regional Forensic Engineering Firm
Redesigned marketing strategy, built accredited CE programs in four states, and expanded services into structural and building consulting.
National Plumbing Products Manufacturer
Built decision-maker CRM, evaluated JIT inventory strategy, designed elite consignment program, and created a nationwide dealer and installer network.
Names withheld under NDA. Outcomes are not. Full case studies on Our Work.
We Support Every Industry Involving Real Properties.
The property services vertical touches more industries than most people realize. We serve the ones that build it, sell into it, service it, and finance it.
Construction
Roofers, restoration contractors, mitigation firms, general contractors, and the full range of trades. From the two-truck shop to the multi-state operation.
Insurance Carriers
Carrier MRPs, TPAs, adjusting firms, public adjusters, underwriters, and Risk Retention Groups. The other side of the assignment relationship.
Real Estate
Brokers, agents, property management, community associations, and CAM firms. The owners and operators of the buildings we help serve.
Product Manufacturers & Distribution
National manufacturers and distributors. Channel strategy, certified installer networks, JIT inventory, and dealer program design.
Franchise Systems
Franchisors, multi-unit operators, and the contractors ready to become one. System design, FDD and registration coordination, franchise recruitment, and franchisee territory growth.
Professional Services
Forensic engineers, attorneys, accountants, and consultants who serve the vertical. Same lifecycle problems, different technical world.
Technology
Software firms, hardware providers, and custom development shops serving the property services and insurance ecosystems.
Healthcare Q4 2026
Medical equipment manufacturers, medical sales, and professional services selling into hospitals and practices. Parallel vertical, same methodology.
Trusted Strategic Advisors Since 1993.
You have real choices when you decide to bring in outside help. Here’s the difference between what we do and what most of them do, so you can decide what fits your business.
What most owners try first
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A coach who asks you questions You do the thinking. They keep the notebook. Useful, but you’re still the smartest person in the room.
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A peer group that shares war stories Everyone else’s problems become interesting. Yours don’t get solved. Community without direction.
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A marketing agency selling leads More leads at higher cost. Same broken funnel. The strategic question never gets asked.
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A solo consultant with one head Smart, but limited. When your problem needs a CPA, a CFO, an attorney, and someone who’s actually exited a business, they’re stuck.
What Focus Efforts delivers
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✓
Answers from 30+ years of pattern recognition 4,500 companies across every lifecycle stage. When you tell us what’s happening, we’ve usually seen it before, more than once.
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✓
Strategic direction with real accountability Define, Design, Deploy. Not another report. A plan with measurable milestones, executed alongside you.
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✓
Business built for value, not just leads We build the operating structure and revenue architecture that grows what your business is worth when you sell.
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✓
A deep bench you can lean on Attorneys, CPAs, CFOs, former owners with successful exits, franchise attorneys, software developers. Brought in when your engagement calls for them.
Define. Design. Deploy.Like a new build, we look at companies using timeless principles.
Every good build starts with a blueprint. We use the same discipline for building a business as you use for building a project.
We Define what’s actually happening, not what the P&L says is happening. Numbers, systems, people, and the truth underneath the story. We Design the path from where you are to where you’re trying to end up, calibrated to your stage, your team, and your goals. Then we Deploy with the bench you need beside you.
The 3D Discovery process moves you from uncertainty to action. But strategy without structure can still fall short. That’s why we pair the 3D Discovery with our proprietary F.O.C.U.S.+™ methodology, ensuring your best efforts are backed by market intelligence, operational alignment, and scalable systems designed for long-term, profitable growth.
Focus Strategy
Eliminate the noise, amplify what matters. Identify the highest-impact objectives and stop chasing the distractions that dilute growth.
Optimize Operations
Streamlined systems that scale without breaking. Transform inefficient processes into competitive advantages, and profitability into predictability.
Capture Market Share
Dominate your market before competitors know what hit them. Strategic positioning, systematic competitive advantage, and relationship-based demand.
Unify Resources
When everything works together, results follow. End the chaos of misaligned priorities. Unify your people, processes, and investments into a system.
Scale Systematically
Build once, profit forever. Create sustainable growth that doesn’t depend on your constant attention, and multiplies your impact.
Client Specifics
The “plus” is the custom layer built for your business. No two engagements are identical, because no two owners face identical problems.
We Walk the Journey Together.
Most consulting engagements fail because the advisor is one person with one perspective, trying to solve problems that touch six different disciplines. Legal structure. Financial engineering. Operations. Talent. Technology. Exit strategy. You cannot buy that depth from a solo consultant. You have to build it as a firm.
Focus Efforts brings the depth. Our internal team plus the Focus360™ Professional Network of vetted specialists, brought into your engagement exactly when your specific situation calls for them. Not padding the room. Not billing hours you don’t need. Just the right expert at the right moment.
Legal Bench
- Securities Attorneys for Private Placements, PPMs, and offering documents when you raise capital.
- Securities Brokers who shop your PPMs, memorandums, and CIMs to qualified investors.
- Business Attorneys specialized in employment law, contracts, and litigation as your team grows.
- Real Estate Attorneys familiar with large commercial projects and property transactions.
Financial & Accounting
- CPAs with deep construction and project accounting backgrounds who understand how your books actually work.
- CFOs providing forensic audits to find hidden losses, restructure debt, and shop financing at real market rates.
- Fractional CFOs for ongoing financial planning, cash flow management, and investor relations.
- Business Analysts for process optimization, systems integration, and performance metrics.
Strategic & Growth
- Digital Marketing Professionals for demand generation across search, social, and email channels.
- Business Development for partnership strategy, market expansion, and revenue optimization.
- M&A Advisors for due diligence, valuation, and integration planning on acquisitions.
- Business Brokers for exit sales, including buyer identification and negotiation.
- Turnaround Specialists for crisis management, restructuring, and performance recovery.
Industry Experts
- Platform Bolt-On Partners and family office relationships for capital and roll-up opportunities.
- Construction & Trades experts in project management, bidding strategy, and subcontractor networks.
- Professional Services specialists in practice management, client acquisition, and operational efficiency.
- Manufacturing experts in supply chain, lean processes, and quality systems.
Technology & Systems
- AI Utilization and integration specialists who know where AI actually adds value versus where it adds noise.
- Business Systems experts for CRM implementation, workflow automation, and data integration.
- Digital Transformation specialists for process digitization, system migrations, and tech strategy.
- Analytics & Reporting professionals for KPI development, dashboards, and performance tracking.
Operations Consultants
- Workflow Design specialists who map how work actually flows through your business, not how you think it does.
- Efficiency Improvement experts who identify what to stop doing before adding new tools.
- Scalability Planning professionals who prepare your operations to handle 3x volume without breaking.
- Industry Infrastructure experts who have built sales or operations systems specifically in your type of business.
Would you like to talk to one of our professionals?
Email us your request and we will make it happen. Tell us what you’re working on, and we’ll connect you with the right expert on the bench for your situation.
Welcome to Focus Efforts, a faith-based, family-owned firm.
Jim and Nicole Greear walk the talk by transforming their business to serve local needs, and they want to help you build a successful enterprise to impact your neighborhood.
Our Commitment to You
- Faith-Based Values: We run our business on solid, honest, and loving principles.
- Family-Owned Heart: We treat every client like family and care about your real-world needs.
- Walking the Talk: We shape our own work to serve our community first, setting an example.
How We Help Your Business
- Practical Growth: Clear and simple steps to grow a strong company.
- Lasting Impact: Find success so you can bless your local area and neighbors.
- True Partnership: We work side-by-side with you to reach your goals with purpose.
FOCUS EFFORTS™
Strategic Business Advisors since 1993Winter Garden, FL 34787
We walk the talk.
Transforming businesses and impacting communities starts within our own firm.
Focus Efforts is a family-owned, faith-based firm. Our work is built on timeless principles: love for the people we serve, and love for the people they serve. The returns from our work fund purpose-driven service our team leads across the community, teaching Kauffman FastTrac® entrepreneurship in partnership with Chambers of Commerce, Economic Development offices, and universities; equipping returning citizens through work-camp and reentry entrepreneurship programs; carrying inspirational messages into prisons, jails, and juvenile centers; running bible studies with the homeless; and running Graceful Purrs cat rescue with our family.
Because a well-built business is meant to fund a well-lived life. We help you build one so you can go do the same.