We assist our customers in planning community or industry events that help their local community.

Our Community Celebrations create a sense of belonging among individuals and family groups among those who call this community home.  All communities have historical events, cultural heritages, beliefs, and socioeconomic structures that interact to create symbols of that community. These symbols are the backbone of community celebrations and appear in the form of festivals, county fairs, parades, holiday specials, food tasting, community walk/runs, school events, local sporting events, and much more. These celebrations are an avenue to share the local histories and cultures of the community and act as a socializing agent for everyone involved, but especially children.

We also work with businesses, non profits, educational and governmental agencies to promote and produce smaller events that will help raise awareness to their services.  Our Community Celebrations include but not limited to:


Local Government Requirements

  • Inform local government of event and gain approval (if required)
  • Check with your local Visitor Information Center to see if there are
    any other events scheduled for the same date and location


  • Prepare an event budget and monitor your spending


  • Select a location or venue for your event
  • Transportation – will people travel long distances to your event?
    Is there parking and easy access from mass transit?
  • When is your location available?

Event Agenda

  • What is the goal of your event?
  • Develop event timeline
  • Book entertainment and MC if needed
  • Collect written confirmation from entertainment or MC
  • Submit deposit for their services if needed


  • Create sponsorship proposal
  • Identify potential sponsors
  • Deliver sponsorship packages and follow up within 1 week
  • Use sponsor testimonials and always acknowledge sponsors

Marketing & Promotion

  • Develop Marketing / Communication Plan
  • Design promotional material, basic text, logo
  • Build a website and optimize it for search engines
  • Distribution of flyers/posters/email/brochures to community
  • Submit event information to local events calendars and websites
  • Submit a press release

Participant Registration and Invitations

  • Build an online event registration form
  • Host your online registration form on your website
  • Determine what is included in the cost of registration (event tshirt, preevent dinner, etc)
  • Deliver an email announcement to your past participants with link to your online registration form

Permits & Licenses

  • Apply for any food permits required
  • If using music, apply for a noise permit
  • Request for approval to erect promotional signage
  • Road closures – send applications early


  • Order equipment e.g. stage, lighting, PA system etc
  • Book portable toilets, fireworks, marquee, generators
  • Book and confirm all contractors in writing
  • Check insurance – public liability, staff, volunteers etc

Risk Management

  • Book first aid officers
  • Conduct risk assessment involving all key stakeholders
  • Create risk management plan
  • Obtain relevant insurance and send copy to Council if required
  • Contingency Plans – wet weather, low attendance

Security Plan

  • Book Security & two way radios
  • Crowd control
  • Cash security

Essential Services

  • Notify Police, Ambulance Service and Fire Brigade

Waste Management

  • Develop Waste Management Plan
  • Promote reducing waste in marketing material

Traffic Management

  • Design traffic plan including:
  • Signage, disabled parking, VIP parking, pedestrian access, marshals, car parking area, entry and exit points, lighting, road closures, promote alternative transport

Food Vendors

  • Book Food Vendors and confirm in writing
  • Request details of electrical requirements
  • Request copy of Health Department Registration Certificate
  • Application for temporary food premises permit

Site Preparation and Plan

  • Design plan of venue / event site

Cleaning and Maintenance Plan

  • Book toilet cleaners and extra paper if appropriate
  • Clean up venue/mow lawn/clear area of debris


  • Organize volunteers and staff
  • Prepare scripts or run sheets for ceremonies
  • Organize awards/trophies/certificates & decorations

On the Day

  • Gather staff for full briefing
  • Organize volunteer registration area & entertainers area
  • Circulate contact list with mobile numbers to all staff / volunteers
  • Review chain of command in case of emergency

After the Event

  • Removal of all equipment and rubbish
  • Thank you letters to staff, volunteers, performers
  • Thank you presentation to sponsors
  • Evaluation / debrief with key stakeholders
  • Close off budget
  • Hold a debrief session to look at ways of improving the event

Call us today to help you with your next event (386) 259-0622 or email events@focusefforts.com