Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.  Some common forms of digital marketing include:

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.

  1. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.
  2. Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.

  1. Online behavioral advertising is the practice of collecting information about a user’s online activity over time, “on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences
  2. Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, re-usability and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low cost advertising as it is directly from the consumers and can save advertising costs for the organization.

We can help you develop and launch your digital online marketing strategies, call us today to learn more about how to bring the customers to you.

SOCIAL MEDIA

The spread of information and awareness can occur across numerous social media channels such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Google + and a wide variety of other platforms. Online communities and social networks allow individuals to easily become creators of their own content and publicly publish their opinions, experiences, thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. They reported that due to the internet and e-commerce, shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.

Using an omni-channel strategy is becoming increasingly important for enterprises to adapt to the changing expectations of consumers who are wanting ever-more sophisticated offerings throughout the purchasing journey, in which the internet is becoming an essential component. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. This leads to the idea of “endless aisle” within the retail space, as retailers can lead consumers to purchasing products online that fit their needs without having to carry the inventory within the physical location of the store. Solely internet-based retailers are also entering the market, and some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products

WEB SITE DESIGNS AND SEO (Search Engine Optimization)

After we get to know your business through a marketing strategy session, we’ll select one of many proven structures that have been thoroughly tested in your industry to generate new leads for your business. Take advantage of the thousands of hours of research and testing that went into being able to deliver you new customers.  Out typical webdesign includes:

Unique design to your business
Responsive – your website will work great on all devices including tablets and phones
Professional unique content and copy editing included
Professional photo editing and revisions
Professional Stock Photos included
Marketing strategy kickoff call or meeting
Logo cleanup if necessary
Experienced Account Executive
Lead forms
Blog set-up to generate ongoing content when our SEO services are added
Easily update your website with the MYCE™ content management system (CMS)
CRM with 24/7 access to all of your leads
Hosting and security included
Email included
A price you can afford

 

ONLINE PUBLIC RELATIONS (PR)

It is important to reach your customers with the latest news and product announcements in a timely and convenient fashion.  What better way than to use the internet technologies to quickly inform your followers of money saving opportunities, new technologies or upcoming maintenance/warranty service call scheduling.   Call us to learn how to reach your customers now.

EMAIL MARKETING

Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Let us help you present your message and your company in a positive, inviting but relevant format.

VIDEO ADVERTISEMENTS

Today video advertisements that play on online videos with iTunes, Vimeo, YouTube, Roku and other video websites. This type of marketing has seen an increase in popularity and usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as “ad-context congruity/incongruity plays an important role in reinforcing ad memorability”. Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.

GAMING ADVERTISEMENTS

In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game.

CALL US TODAY AT 386.259.0622 or email info@focusefforts.com